CONTEST RULES AND REGULATIONS

Simplicity Contest

Contest begins January 8, 2011 (00:00:01, CT) and ends October 1, 2011 (23:59:59, CT). This contest is sponsored by Dow AgroSciences Canada Inc. (the "sponsor"). This contest is only open to residents of the Provinces of Alberta, British Columbia, Saskatchewan and Manitoba who are 18 years of age or older on the date they enter, with a valid driver's license issued by the Province of the person's residence (which must be issued and valid both on the date the person enters and on the date they sign their winner's release) and who are owners of or work on a farming operation in those provinces.

No purchase necessary. You may enter in any of the following ways:

1. Visit www.simplicitywins.ca and click the Contest entry icon, and an entry form will appear. Enter all requested information including your name, postal address and e-mail address. When completed, click the submit button and your entry will be entered automatically. Incomplete entries will not be entered into the contest. Only one entry per person and/or email address permitted via this method of entering.
2. During the contest period, visit any of the sponsor's tradeshow booths in the Provinces of Alberta, Saskatchewan and Manitoba where the sponsor will be promoting its Simplicity™ herbicide; growers will be able to enter the contest by dropping their ballots into the ballot box.

The following prizes will be awarded (not all prizes will be available to be won by all entrants):
Grand prize: Three grand prizes will be awarded; all entrants will be eligible to win this prize. The Grand Prize consists of a trip for two people to the 2011 Grey Cup® in Vancouver. The prize includes two return flights to the Grey Cup host city from select major national gateways, three nights double accommodation, two merchandise packages, and two tickets to the Grey Cup game.

Additional prizes: Those who enter the contest by ballot entry at tradeshows in January and March will also have the chance to win a Microsoft X-Box (approximate value is $200).
Other tradeshows and prizes may be added at the sponsor's discretion.

A random selection to determine the winners will be made as follows from among all eligible entries received:
For each respective "Additional Prize", winner will be selected based on random football ticket that the entrant brings to the booth.

For the Grand Prize, winner will be selected by random draw within 30 days of the conclusion of the contest.
The odds of being selected for any prize will depend upon the total number of eligible entries received for that respective prize. Winners will be notified of their having won by registered mail at the municipal mailing address stated on their entry form. If winner does not return their release received as part of the winner's notification within 30 days of it having been sent to the winner by the sponsor that person will automatically forfeit their prize and nothing will be given to that person and the prize will then be re-awarded.

By accepting their Prize, the winner agrees to waive all recourse against the contest sponsor, CFL and its Member Clubs and those associated with them no matter what the reason including if the contest sponsor has been negligent in any way in the conduct of the contest and without limiting the generality of the foregoing if the prize does not prove satisfactory, either in whole or in part.

Employees of the sponsor, or those domiciled with an employee of the Sponsor, CFL and its Member Clubs are not eligible to enter.

By entering, contestants agree: (i) to the contest rules (in the event of any conflict with anything contained in these Official Rules and promotion details contained in advertising and other promotion materials, the details of the promotion set forth in these Official Rules shall govern and prevail) (ii) to the use of the entrant's personal information for purposes of administering this contest and (iii) to the use without compensation of the entrant's photograph, filmed or recorded image, name and city of residence in all publicity campaigns related to the contest including on the sponsor's web site and including in any newsletter or publication published by sponsor (the "publicity usages").
Before being declared a winner, a selected entrant must: (i) have first correctly answered, without mechanical or other assistance, sponsor's mathematical, skill-testing question administered as part of the winner's release, (ii) be in full compliance with these rules and (iii) sign and return sponsor's release within 30 days of it having been sent. Potential prize winners who do not or fail to comply fully with the contest rules will automatically forfeit their opportunity to win that prize and nothing else will be substituted or given to that potential winner and an alternate winner will be chosen in their place.

General rules:
Contest is being sponsored by Dow AgroSciences Canada Inc. (the "sponsor"). No correspondence will be entered into except with a potential winner. The decision of sponsor and their representatives in respect of any matter related to this contest (either before or following selection) is final and without appeal. Contest is subject to all applicable Federal, Provincial and Municipal laws.

All entries become the property of the sponsor. Entries will be rejected if not fully completed. Persons tampering with or abusing the entry policy will be disqualified. The sponsor, CFL and its Member Clubs including its agents, representatives and those associated with them, are not responsible for any entry, a prize winning notification or the claim for prize, which fails to get entered, is lost, misdirected or which arrives late, as the case may be, whether or not due to the fault of the sponsor or of any other person or thing and whether or not due to an interrupted or unavailable browser or network server or malfunction, congestion, incompatibility, misconnection or miscommunication, failed or lost computer transmissions, or if the sponsor's e-mail/website portal is compromised by virus, bugs, unauthorized human or unauthorized non-human intervention, or for any technical malfunction of any telephone network or lines, computer on line systems, servers access providers, computer equipment, software failures, or failure of any entry to be received due to technical problems or traffic congestion on the Internet or sponsor's web site or other similar technical problems beyond the reasonable control of the sponsor (collectively, the "technical problems"). Proof of transmission (screenshots) does not constitute proof of delivery.

The sponsor reserves the right to cancel, terminate, modify, amend or suspend the online portion of the contest, in its sole discretion, if any of the foregoing technical problems prevents the fair or proper administration of the on-line portion of the contest.

The contest sponsor, CFL and its Member Clubs will have no liability whatsoever if for any reason the contest is not capable of running as planned due to technical problems, including due to computer virus, bugs, unauthorized tampering, unauthorized intervention, fraud, technical failures, or any other causes. The contest sponsor reserves their right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the contest or to be acting in violation of these rules or otherwise in a disruptive manner. Contest sponsor, CFL and its Member Clubs shall not be held responsible for any errors or negligence that may arise or occur in connection with the contest including any damage to an entrant's computer equipment, system, software or any combination thereof, as a result of their participation in this contest or from downloading any material from the contest website or elsewhere. Entries, no-purchase entry requests, etc. generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified.

Prize must be accepted as awarded, in the name of the winner. No cash value will be given for the prize no matter what the circumstances and no substitution will be made for the prize no matter what the circumstances (and without limiting the foregoing, prizes may not be sold or traded). The approximate retail values of a prize as stated in advertising or other promotion materials, and/or in these Official Rules, are subject to price fluctuations in the consumer marketplace based on, among other things, the passage of time between the date the respective approximate retail value is stated by the Sponsor and the date the respective prize is awarded or redeemed. If, at the time a prize is redeemed or awarded, the actual prevailing retail purchase price for the prize is less than the approximate retail value stated by the Sponsor in advertising and promotion materials, and/or in these Official Rules, the prize winner will not be entitled to the price difference. The Sponsor, in its sole discretion, and for any reason, reserves the right to: (i) place reasonable restrictions on the availability or use of a prize or (ii) substitute a prize or aspect of a prize of equal or greater value for a prize or aspect stated in the rules and advertising and promotion materials as being offered to be awarded.

In the event of a dispute over the identity of the person who submitted an online entry, the entry will be deemed to be submitted by the authorized account holder of the e-mail account through which the entry was made. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an internet access provider, online service provider, or other organization (e.g. business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Potential winner may be requested to provide the Contest sponsor with proof that the potential winner is the authorized account holder of the email address associated with the potentially winning entry.

By completing the entry form all entrants consent to the collection, use and distribution of their personal information by the Contest sponsor for the purposes of: (i) running the contest (ii) as permitted by these rules (for example, pursuant to these rules, all entrants who accept a prize consent to the use of their personal information for publicity usages) including as permitted by any release signed and (iii) unless the entrants opts out (by checking the opt out box on the entry form) to the receipt of marketing information from the Sponsor about the Sponsor's products and services. Personal information is defined as anything that identifies an entrant as an individual, such as home telephone number, age, home address, email address, gender. Contest sponsor will not sell or transmit this information to third parties except for the purposes of administering the Contest. Learn more about sponsor's privacy policy by visiting www.dowagro.com/ca. Any inquiry concerning the personal information held by the Contest sponsor should be addressed to the Contest sponsor at: Privacy Officer, Dow AgroSciences Canada Inc., 2100 - 450 1 St. SW, Calgary AB, T2P 5H1.